QR scans of shared files: what we saw on 55 Link in Seconds QR links
1 in 6 file opens starts with a QR scan
This is what we saw on 55 QR links on Link in Seconds from 4 to 24 October 2026: 342 scans out of 2,058 viewing sessions, so about 1 in 6 opens came from a QR scan. 97% of scans came from phones, split about evenly between iPhone (51%) and Android (49%). Videos were the files people scanned most, and QR visitors read a little less and almost never downloaded. It is a small sample from one service over three weeks, so treat it as a field note, not market-wide QR statistics.
17%
Opens from a QR scan
Of 2,058 viewing sessions
51 / 49
iPhone / Android
Share of 332 phone scans
30%
Of video views
Came from a QR scan
Link in Seconds data, 55 QR links, 4 to 24 October 2026. Bots, staff and owners' own scans excluded; max 20 sessions per link.
How did people open a shared file?
| Opened from | Sessions | Share |
|---|---|---|
| The link itself (message, email, post) | 1,693 | 82.3% |
| Scanning a QR code | 342 | 16.6% |
Which files got scanned most?
The files that belong to a place or a moment: a video on a poster, a page at an event, a menu on a table. About 3 in 10 video views came from a QR scan, against about 1 in 11 PDF views.
| File type | QR scans | Share of views from a QR scan |
|---|---|---|
| Video | 183 | 30% |
| Image | 55 | 13% |
| HTML page | 41 | 13% |
| 58 | 9% |
Who scanned: iPhone or Android?
Both, in about equal numbers: 169 scans from iOS and 163 from Android. Those 332 phone scans are 97% of all 342; the rest were too few to report by device. So the file behind a QR code has to work on a small screen first.
Did QR visitors behave differently?
| Came from | Sessions | Links | Median engaged time | Downloaded |
|---|---|---|---|---|
| A link | 1,716 | 415 | 11.3 s | 5.1% |
| A QR scan | 342 | 55 | 9.9 s | 0.6% |
A little shorter, and almost no downloads. Someone who scanned a code is often standing somewhere, phone in hand, and wants the answer now. They look, and they leave.
How many scans did a code get?
55 links were opened by QR at least once, and the median one was scanned 3 times in three weeks. The 5 busiest links had 29% of all scans, even with each link capped at 20 sessions, so a handful of codes carry a lot of this data.
What this means if you print a QR code
- Make the file phone-first. Almost every scan was on a phone.
- Put the answer at the top. QR visitors stayed about 10 seconds.
- Use a code you can update. A printed code lives for months; replace the file behind it instead of reprinting. See update a PDF without changing the link.
- Count the scans. A QR code with its own scan count tells you whether the poster or the flyer worked.
Source: Link in Seconds first-party data, 4 to 24 October 2026. You may quote these numbers with a link to this page.
Quick answers
What share of Link in Seconds file opens came from a QR scan?
About 17%. Across 2,058 viewing sessions of files shared with Link in Seconds from 4 to 24 October 2026, 342 (16.6%) came from a QR scan and 82.3% from the link itself. These scans came from only 55 links, so this is what we saw on one service, not a figure for QR codes in general.
Did people scan our QR codes more on iPhone or Android?
About evenly: of the 332 scans from phones, 51% came from iPhones (iOS) and 49% from Android. Phones made 97% of all scans.
Which files were opened by QR code the most?
Video: 30% of video views on Link in Seconds came from a QR scan, the highest of any file type. Images and HTML pages followed at 13% and PDFs at 9%.
Did QR visitors engage less than link visitors?
Slightly. People who scanned spent 9.9 seconds at the median against 11.3 seconds for people who clicked a link, and they almost never downloaded the file (0.6% vs 5.1%).
How many times was a typical QR code scanned?
In our data, 55 links were opened by QR at least once in three weeks, and the median one was scanned 3 times (counting at most 20 sessions per link). The 5 busiest links had 29% of all scans.
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